Cif has always been up for the tough cleaning jobs around the house - in fact, family and community are at the core of our home care philosophy. Cif believes the easier we make your home tasks, the more time you can have with the people who matter to you most. That's why Cif has been the UK's first choice in cleaners for decades. How it all started Cif's arrival in France in 1969 heralded the end of scouring powders. Cif literally became a household name after the famous 'Skater' ads, which highlighted how powders can 'scratch like skates on ice'. •Cif made its debut in the UK in 1974 (then know as Jif). The non-scratch formulation revolutionised household care – British homes really took a shining to it. •In 2001 Jif changed its name to Cif, and launched Cif Oxy-Gel - the first multi purpose liquid gel spray with an active oxygen-based bleach to help lift dirt more effectively. Johnson and Diversey merged together a few years back to form Johnson Diversey, the global leader in cleaning supplies and hygiene solutions. The company gives some of the best solutions to customers. There are a wide range of Johnson Diversey products in cleaning and hygiene category. The market of Johnson Diversey UK is already very popular and so customers purchase Johnson Diversey products readily. CIF cream lemon is a Johnson Diversey soap that facilitates tough cleaning. CIF is the first multi-purpose liquid gel spray with an active oxygen-based bleach that makes home cleaning a quick and better process. This non-scratch formula has brought a new shine to the household industry in UK. The Johnson Diversey soap in liquid form cleans dirt very effectively. The Johnson and Diversey merger has been remarkable for the hygiene industry. Hygiene and cleaning solutions in UK are simply impossible without cleaning products from Johnson Diversey UK.