Cif has always been up for the tough cleaning jobs around the house - in fact, family and community are at the core of our home care philosophy. Cif believes the easier we make your home tasks, the more time you can have with the people who matter to you most. That's why Cif has been the UK's first choice in cleaners for decades. How it all started Cif's arrival in France in 1969 heralded the end of scouring powders. Cif literally became a household name after the famous 'Skater' ads, which highlighted how powders can 'scratch like skates on ice'. •Cif made its debut in the UK in 1974 (then know as Jif). The non-scratch formulation revolutionised household care – British homes really took a shining to it. •In 2001 Jif changed its name to Cif, and launched Cif Oxy-Gel - the first multi purpose liquid gel spray with an active oxygen-based bleach to help lift dirt more effectively. CIF cream is a product that cleans and sparkles the sink or bath surface of the houses. This has proved a good value for money amongst customers. Some of the advantages of CIF cream, which is a variety of the Johnson Diversey soap are that it is highly effective, cleans tough stains, removes dirt and leaves a great fragrance. Johnson Diversey aims at making the life of consumers more convenient and clean. Johnson Diversey UK has tackled toughest cleaning jobs and has given effective results to households. Johnson Diversey products are high on demand with customers who look for flawless cleaning. The range of Johnson Diversey soap is quite wide. Johnson Diversey UK is the result of the acquisition of Diversey by Johnson. However, Johnson and Diversey together have been advantageous to the hygiene industry in UK. Last few years of the togetherness of Johnson and Diversey have given effective hygiene solutions.